As part of a creative pitch for Reeboks latest range of easytone trainers, I gave the existing easytone section within reebok.com a refresh supporting our 'My Little Secret' concept. The landing page was to serve as a hub, pulling in all digital collateral such as our facebook app, viral and mobile concepts. Together with this I was also heavily involved during the ideas phase and created several scamps to support some of our viral and point of sale ideas based around 'revealing the secret.'