I was briefed to design an interactive inspiration section to be held within the main sassoon website. The section had to be highly interactive and encourage the user to explore the seasons new trend called 'Minimum.' The look and feel had to adhere to sassoons very strict brand guidelines. The end product was divided into five sections, where the user could learn about the overall concept of the look, click to expand various images, watch video footage, and navigate between model head shots to learn how to re-create the hair style.

The end product was a design that supported the ethos of sassoon and the Minimal trend, clean lines and lots of white space to create a feeling of purity with colour and shapes reduced to their absolute essentials.