Easily one of the most exciting pitches I've worked on to date. The brief was to encourage users who were both familiar and unfamiliar with PlayStation, to engage with the brand via a stand alone microsite. The idea we decided to pitch, entitled 'Move to the Beat' focused heavily on a musical element. Short sound bites with video from various PlayStation collateral (such as game footage and promotional material) could be dragged onto a rotating circular space, where it would take the form of a throbbing 3D orb. Users could build up and play around with layers of sound to create their own tracks to upload to a gallery.

I created all the elements using Photoshop and Illustrator for a design that stuck to the look and feel of the PlayStation brand. The interface was kept clean and minimal to keep focus on the eye candy happening on stage. Ease of use and a general intuitiveness were paramount in order to attract as wide an audience as possible.